Local Men’s Boutique ‘Friend’ Announces Pop-Up Shop and New Downtown Location

Paramount / Dec 11, 2015

Friend, a contemporary men’s apparel and accessories boutique located on Magazine Street in the Lower Garden District, will host a pop-up shop in the lobby of The Paramount at South Market on Tuesday, December 15th from 4-7 PM! The pop-up will allow Friend to introduce itself to the neighborhood before opening a second permanent location in the Ace Hotel early next year.

The pop-up will feature light refreshments and include gift selections from across Friend’s accessories and lifestyle lines, including footwear; leather goods; global cooking and art books; handmade, organic men’s soaps; personal fragrances; candles; sunglasses, bags, socks, and jewelry; and seasonal apparel from Saturdays Surf NYC, Burkman Bros., and more.

“Friend could not be happier to join Ace Hotel, which I know will be an exciting hub for culture and good times Downtown,” said Parker Hutchinson, owner of Friend. “To me, Ace hotels have always felt like welcoming hangouts, with the kind of relaxed openness for which Friend has always strived. We hope to see friends old and new join us Downtown.”

Friend’s Ace Hotel location will build on the leisurely aesthetic that it has become known for, bringing in new casual menswear and lifestyle lines; a curated collection of books and records; and products, gifts, and collectibles made in partnership with local artists.


What: Holiday Pop-Up Boutique by Friend. Light refreshments will be served.

When: Tuesday, December 15th from 4-7 PM

Where: The Paramount Lobby (611 O’Keefe Avenue, New Orleans, LA 70113)


We can’t wait to start shopping! You can follow Friend on Instagram here.