New Boutique Concept ‘Stonefree’ to Join The Paramount

Paramount / Dec 03, 2014

Stonefree, a new boutique concept from owner Megan Koch, will bring designer style and a bohemian aesthetic to The Paramount at South Market early next year! Stonefree will carry an eclectic mix of women’s apparel, jewelry and accessories, as well as a curated selection of home goods.

“I first fell in love with New Orleans years ago, when I began coming here for work as a fashion rep,” said Megan Koch. “The boutique lifestyle here felt idyllic, and that was when the idea of owning my own store really started to take shape. Stonefree will first and foremost be a boutique, but I like to think that it will evolve into a sort of community hub at South Market, where people will pop in to shop and end up hanging out over a glass of wine and getting to know their neighbors.”

Koch’s vision for the store celebrates “the gypsy spirit, with a 70’s Americana, rock n’ roll aesthetic,” featuring designer items that embrace an “organic, earthy, sexy” feel. Stonefree’s customers will shop apparel selected to take them from day to night, all while enjoying a comfortable, laid-back shopping experience. The store’s interior will be light and airy, with whitewashed brick walls, oversized vintage furniture, and leafy green plants from floor to ceiling.

“There are so many exciting things happening downtown right now, and I’m thrilled to be a part of it,” said Koch. “I’m opening the store because I feel that the brands I’m passionate about are underrepresented in the market here, so hopefully the downtown community will agree with me! Stonefree will represent the fashion and lifestyle I’ve come to love, and I can’t wait to share my vision with South Market.”

“Together with Arhaus Furniture and Hattie Sparks boutique, Stonefree’s eclectic, unique styles are defining South Market’s retail component and providing the foundation from which we’ll continue to add apparel and design-focused retail in our next phase with The Beacon,” said Matt Schwartz, Principal of The Domain Companies. Retail space in The Beacon is currently pre-leasing through Atlanta-based Terremark Partners.

Stonefree will join restaurants Willa Jean Bakery, Ursa Major, Magasin Kitchen and Blaze Pizza, and fitness studio barre3 New Orleans in The Paramount.